Current Events.....
Saturday 2 Success - 1/2 Day Seminar
'Actionable - Motivational - Educational - Inspirational'
Guest Speakers
Madonna Simmons- Director of Get Branded and Penelope-Ann Sullivan - Director of Business & Career Pillars/ President of TBWN
When
Saturday 20th March
8.30am - 1.00pm
Where
Rydges Southbank Townsville - Portside Room
LIMITED NUMBERS - BOOKINGS ESSENTIAL!
BOOKINGS CLOSE 12PM TUESDAY 16TH MARCH
- Session 1
- The Importance of Branding -The why factor - who really cares about brands or recognition of what you stand for?
- The Value of Branding - Does it add value to your bottom line, is it intangible - is your brand apart of the knowledge revolution
- Steps to selecting your Brand - the discovery process - how do I develop the DNA of my brand?
- Steps to Getting Branded - what now? Are their simple options or does everything cost a fortune.?
- Making your Brand work for you- how do I measure the brand awareness. A simple approach to tick the boxes in your customers eyes.
- Session 2
- Marketing Basic -Can I write a marketing plan? Is it really necessary? What's in a plan?
- How to Market
- When to Market- Timing....go shooting in the duck season when the ducks are flying!
- Where to Market - What are the mediums available - how do I tap into these mediums?
- Monitoring Your Marketing - measuring your success - whose job is it?
- Session 3
- Putting it all together: The puzzle
- Action Planning : What should my action plan look like.
- Review and improvement Strategies
Madonna Simmons
Madonna has schooled and developed a career of marketing and commercial business acumen and states that she is blessed to be able to have done this in the city she loves, which is Townsville.
Her career has spanned over 20 years involving strong marketing and commercial knowledge in retail, tourism, media and asset management. The probable one thing that Madonna enjoys most, besides her family and career is the ability to be involved in community events and organisations. Taking a step back in time, Madonna was involved in boards such as the McDonald Barras, Festival of Townsville, VP 60, Australian Institute of Management to the present being the Chamber of Commerce and the Townsville 400 Committee.
Getbranded is a successful small business that Madonna commenced some 5 years ago whilst still working in the corporate sector of Townsville. Peter, Madonna's husband has successfully streamlined and developed the merchandising and promotional product aspect of the business. Madonna, now standing beside Peter in the business is creating further facets of the business including Marketing, Business planning, Sponsorships and Project based product work.
Marketing is a formula that Madonna has been passionate about for as long as she can remember. The basic tools of the trade, including the why factor and the how factor can only be explained in a simple yet effective marketing plan, Madonna states. It really is not rocket science, but so many people get it wrong, and so many people avoid it, thinking that the business will just take care of itself. Dependant on the business there are many cost effective and time efficient ways to market.
Madonna has presented too many and wide audiences including Queensland Event forums, James Cook University groups, Industry representatives groups to schools and workshops.
Lunch and Learn - The Power of PR
Join Townsville's talented business women as they lunch and learn about
"THE POWER OF PR" - The benefits of Public Relations and how to get
your piece of publicity. For yourself, your business or your community
organisation in Townsville and the Region.
Key Note Speaker Danae Jones Editor in Chief of "In Touch In Business"
Don't miss out on this fantastic networking opportunity!
When
Friday 9th April
12 Midday for Networking
12.20 Seating
Where
Rydges Southbank - Convention Centre
Cost
Member: $40 + GST
Guest: $55 + GST
Includes Welcome Drink, Lunch and Sweet Treats
Hurry - Spots are Limited!!
RSVP
11am - Monday 5th April